Use Cases Archive | Monetate https://monetate.com/use-cases/ Monetate Wed, 12 Jul 2023 21:11:39 +0000 en-US hourly 1 https://monetate.com/wp-content/uploads/2023/03/favicon.png Use Cases Archive | Monetate https://monetate.com/use-cases/ 32 32 Wolseley Delivers 100% RPS Lift with B2B Personalization https://monetate.com/use-cases/b2b-personalization/ Mon, 26 Jun 2023 21:24:22 +0000 https://monetate.com/?post_type=use_cases&p=12237 Monetate helps customers lift revenue per session with B2B personalization.

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Wolseley Delivers 100% RPS Lift with B2B Personalization


Challenge

Leading UK commercial and domestic building supplier Wolseley underwent a digital transformation project and consolidated their sites into a single domain.


Improvement in all the right places:

  • 100% Lift in Revenue Per Session
  • 163% Increase in Conversion Rates

Our Solution

  • Helped an array of different clients navigate a large product catalog.
  • Used Automated Personalization to deliver relevancy at scale.
  • Leveraged out-of-the-box weather and geo-targeting to encourage purchases.

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Sports Retailer Used Machine Learning to Drive +20% Increase in Conversion Rate  https://monetate.com/use-cases/machine-learning-increases-conversion-rate/ Mon, 26 Jun 2023 21:24:41 +0000 https://monetate.com/?post_type=use_cases&p=12249 Customers use machine learning to increase conversion rates.

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Sports Retailer Used Machine Learning to Drive +20% Increase in Conversion Rate 


Challenge

A sports retailer wanted to increase their conversion rate by finding the optimal homepage hero. They wanted to leverage machine learning to maximize ROI and reduce risk.


Improvement in all the right places:

  • 20% Conversion Rate Increase

Our Solution

  • Chose a maximum of 3 images to show in the homepage hero.
  • Majority Fit experiences re-ordered existing content driving the highest conversion.
  • Majority fit was chosen to maximize ROI in the time the experience is live.

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Helly Hansen Achieved Serious Results with Slotted Recommendations https://monetate.com/use-cases/slotted-recommendations/ Mon, 26 Jun 2023 22:45:44 +0000 https://monetate.com/?post_type=use_cases&p=12287 Customers use Monetate to achieve serious results with slotted recommendations.

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Helly Hansen Achieved Serious Results with Slotted Recommendations


Challenge

As a result of their global presence, and their specialization in a broad swath of apparel, Helly Hansen has a widely varied customer base. Therefore, the company needed to make sure the shopping experience would be as relevant for a Spanish sailor as it would be for a professional skier in Colorado or a commuter in London.


Improvement in all the right places:

  • 100% Increase in Revenue Per Session
  • 4% Bounce Rate Decrease
  • 50% More Click on Recommendations

Our Solution

  • Used Monetate’s easy-to-use platform to test, segment, recommend, and automate personalization.
  • Set up slotted recommendations for new visitors, who were shown recommendations based on trending and popular items.
  • Product recommendations split into menswear vs. womenswear for both warm and cold weather gear.

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Toolstation Leverages Social Proof & FOMO to Deliver Top Results https://monetate.com/use-cases/social-proof-creates-fomo/ Mon, 26 Jun 2023 22:50:03 +0000 https://monetate.com/?post_type=use_cases&p=12288 Customers use Monetate to leverage social proof and create FOMO.

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Toolstation Leverages Social Proof & FOMO to Deliver Top Results


Challenge

Toolstation wanted to increase conversion during a busy January sales season. To do so, the team decided to turn to Social Proof with Monetate.


Improvement in all the right places:

  • 30x ROI from Implementation
  • 2% Increase in Conversion Rate
  • 5% Uplift in Email Driven Sales

Our Solution

  • Toolstation set up an experience in 5 minutes. The Social Proof experience explained to shoppers how many products had sold that day, creating the right sense of “FOMO” needed to increase engagement.

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The Scotch Malt Whisky Society Used Dynamic Testing to Grow Customer Base https://monetate.com/use-cases/dynamic-testing-to-grow-customer-base/ Mon, 26 Jun 2023 22:41:03 +0000 https://monetate.com/?post_type=use_cases&p=12286 Customers use dynamic testing to grow customer base with Monetate.

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The Scotch Malt Whisky Society Used Dynamic Testing to Grow Customer Base


Challenge

The Scotch Malt Whisky Society (SMWS) needed to provide a white-glove experience to their members when they visited the website. They needed to be able to test and personalize with modest-sized traffic coming to the site.


Improvement in all the right places:

  • 34% Revenue Per Session Uplift
  • 10% Average Order Value Increase
  • 17% Bounce Rate Decrease

Our Solution

  • SMWS used testing to understand that visitors were confused about membership pricing. They used Dynamic Testing to pinpoint a strong CTA that would highlight value on product detail pages.
  • The Dynamic Test saw immediate results, routing test traffic immediately, and continuously to the strongest variants.

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Sporting Goods Retailer Drives Traffic to Stores https://monetate.com/use-cases/drive-in-store-traffic/ Mon, 26 Jun 2023 22:28:19 +0000 https://monetate.com/?post_type=use_cases&p=12285 Customers use Monetate to drive in-store traffic.

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Sporting Goods Retailer Drives Traffic to Stores


Challenge

A sporting goods retailer’s customers with the highest lifetime value leveraged its website and physical store to both research and purchase. They wanted to test the impact of online offers aimed at driving customers to their physical stores.


Improvement in all the right places:

  • $600k Revenue Increase

Our Solution

  • The retailer chose to deliver specific offers and nearest store information with “tippy top” banners.
  • They used Monetate geo-targeting data along with their proprietary custom metrics to deliver the right offer.
  • They attributed online visits to offline purchases using matching customer identifiers.

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Apparel Brand Served and Optimized Product Recommendations https://monetate.com/use-cases/optimize-product-recommendations/ Mon, 26 Jun 2023 22:24:00 +0000 https://monetate.com/?post_type=use_cases&p=12284 Customers optimize product recommendations with Monetate.

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Apparel Brand Served and Optimized Product Recommendations


Challenge

Visitors browsing product pages want to continue along their shopping journey seamlessly with minimal need to backtrack through pages they’ve already viewed.


Improvement in all the right places:

  • Add-to-Cart Rate Increase
  • Increase in Average Order Value
  • Increase in Conversion Rate

Our Solution

  • Placed product recommendations on product detail pages to encourage continuous browsing.
  • Tested different recommendation strategies, such as Also Viewed, Purchased Together, etc.
  • Layered in slot-level filters to mix strategies together and develop an optimal combination.

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Outdoor Apparel Calls Attention to Products with Product Badging https://monetate.com/use-cases/optimize-value-prop-communication-2/ Mon, 26 Jun 2023 22:19:10 +0000 https://monetate.com/?post_type=use_cases&p=12283 Customers use Monetate to call attention to products with product badging.

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Outdoor Apparel Calls Attention to Products with Product Badging


Challenge

Visitor time and attention is often limited and ensuring product findability on category pages is imperative to keep interest. In addition, your brand may be invested in running promotions on specific products to balance inventory.


Improvement in all the right places:

  • Increase in Average Page Views
  • Increase in Average Order Value
  • Increase in Revenue Per Session

Our Solution

  • Placed virtual stickers on product images on category pages to highlight specific products.
  • Utilized messaging on product features or promotions to encourage customers to interact with merchandise.

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Apparel Brand Optimized Value Prop Communication https://monetate.com/use-cases/optimize-value-prop-communication/ Mon, 26 Jun 2023 22:15:23 +0000 https://monetate.com/?post_type=use_cases&p=12282 Customers optimize value prop communications with Monetate.

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Apparel Brand Optimized Value Prop Communication


Challenge

Visitors who are new to your brand must be quickly educated about your value proposition in servicing them. However, it is difficult to determine the best messages and visuals that resonate across devices.


Improvement in all the right places:

  • 25% Average Order Value Increase
  • 34% Increase in Overall Conversions
  • 15% New Visitor Conversion Uplift

Our Solution

  • Segmented visitors based on technographics and/or new vs. returning.
  • Used Dynamic Testing to optimize value prop messaging and visuals, auto-allocating traffic to the winning variant in real time.

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Waitrose Individualized Content and Gained Behavioral Insight  https://monetate.com/use-cases/individualized-content-and-behavioral-insight/ Mon, 26 Jun 2023 22:04:43 +0000 https://monetate.com/?post_type=use_cases&p=12280 Customers individualize content and gain behavioral insight with Monetate.

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Waitrose Individualized Content and Gained Behavioral Insight 


Challenge

Waitrose had rich and engaging content on its site, but it is hard to determine what segments of visitors the content will resonate best with. Without an understanding of these preferences, it was difficult to offer the best product mix to customers.


Improvement in all the right places:

  • 7% More Clicks on Content

Our Solution

  • Used Automated Personalization to individualize content, based on 40+ contextual and behavioral attributes for each visitor.
  • Analyzed results in real-time to gain understanding of how different groups of visitors behave and optimize product offerings based on these learnings.

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