Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed by the industry’s only lifetime guarantee. Darn Tough offers both Specialty and Tactical product lines with a wide variety of products for different sports and weather types that appeal to a wide, diverse, and deeply loyal customer base.

In 2019, Darn Tough implemented Monetate Personalization to better navigate today’s customer first digital realities and to deliver deep and meaningful connections to their customers across all touchpoints. With its market-leading personalization software, Monetate helped Darn Tough implement a data-driven approach to testing, messaging, and sales-offer creation.

Success with Strategy

Monetate All-In-One Action

• Implemented a holiday offer to increase add-to-cart rate.
• Customized messaging for a free shipping offer expiring within a certain window to add a sense of urgency.
• Offered new payment options like Google Pay and Apple Pay to accelerate payment.

Monetate Personalization’s easy-to-understand test results helped the Darn Tough team not only satisfy customer needs, but also drive the highest business value.

Founded in 1976, Destination XL Group, Inc. (formerly Casual Male Retail Group, Inc.) is the largest specialty retailer of men’s big and tall apparel. The company offers an array of apparel, from value labels to high-end designers, all in one place at Destination XL.

Destination XL Group, Inc. has maintained its focus on leveraging its substantial presence in-store, online, and through its catalogs to create the seamless customer-centric marketing strategy that keeps customers coming back. For men in the market for big and tall clothing, Destination XL wants shoppers to consider the retailer their number one destination.

Destination XL also has a history of using data and analytics to understand its customers, making the brand a natural fit to work with Monetate to accelerate its testing and optimization culture online.

Success with Strategy

Monetate All-In-One Action

• Made visitors more aware of Destination XL’s size-profile feature through a targeted lightbox campaign, urging them to create a profile.
• Powerful geotargeting enables Destination XL to highlight the most relevant offers and products to website visitors based on the weather.
• Created dynamic messages for international visitors, using IP addresses to determine where they are visiting from and offer a welcome.
• Used analytics to listen to customers to determine how they liked to see products displayed on category pages.

As part of its strategy, Destination XL leverages deep customer insights to deliver the right message to the right visitor at the right time.

Graham & Brown, a seven-time CoolBrands winner that stocks wallpaper designs by British designers Kelly Hoppen and Julien MacDonald, is leading the interior design trend that has seen a substantial revival in wallpaper as a fashionable design element in homes. Since its inception in 1946, Graham & Brown has gone on to become the world’s leading wallpaper brand, available in over 50 countries.

Graham & Brown had seen a significant shift since 2012 in how consumers purchase, firstly from brick-and-mortar stores to online shopping, and most recently from desktop to mobile devices. With these changes in consumer shopping habits, and mobile increasingly taking the lead, Graham & Brown recognized the potential of online to enable them to get the latest products in front of customers quicker than ever before — but also realized that they needed to ensure that their digital channels were meeting the needs of their customers.

Success with Strategy

Monetate All-In-One Action

• Tested several changes to Graham & Brown’s mobile experience, including changing color of buttons, reducing the vertical length of product pages, and altering how recommended alternative products displayed.
• Conducted a trial on the U.S. site to increase data capture with pop-ups with incentives for email list signups.
• Working with Monetate enables Graham & Brown to engage with customers better and track individual shopping behavior.

Incorporating a personalization technology solution would help Graham & Brown pinpoint areas where the site experience could be streamlined to be more relevant and engaging, in order to better meet the needs of both U.K. and overseas customers.

HALL Wines is a storied winery that also runs several online wine retail sites including hallwines.com, waltwines.com and bacawines.com. The HALL Wines team works hard to provide a highly personalized experience for their online customers, who tend to be very discerning wine buyers.

HALL Wines used Monetate Social Proof to test the delivery of targeted messaging to their customers and wine club members. With Social Proof, HALL Wines alerted shoppers to in-demand wines and wines that were about to sell out, resulting in a sense of urgency that increased engagement. The team also combined Social Proof with Dynamic Testing, another Monetate component, to learn more about which messages worked best across their different sites.

Success with Strategy

Monetate All-In-One Action

• Created a sense of FOMO about getting the best wines by using social proof to alert visitors as to which wines were selling quickly or were at risk of selling out.
• Dynamic Testing was leveraged to learn which messaging worked best across the different brand sites, across web and mobile.
• Built-in Analytics in the Monetate platform helped HALL Wines monitor results and to gather insights from the same UI as its testing program.
• Personalized product marketing to the right people to drive more conversions while keeping customers engaged, knowing that new wines would be available after sell out.

Because promotions and discounts can only be used sparingly in the luxury space, having a tool that highlights the scarcity of product, like Social Proof, proved to be exciting and extremely useful for the company.