Regatta’s Agile Team Used Monetate to Increase RPS by 7.5% and AOV by 4%

Regatta is a family-owned company that sells year-round active apparel for men, women and children across the United Kingdom and Europe. They’ve been attending to adventure-minded consumers with a personal touch since 1981.

To replicate their attentiveness to customer needs online, Regatta chose Monetate for its easy-to-use platform that would allow the retailer’s lean team to quickly test and deploy personalized customer experiences.

As part of the program, the retailer implemented a “center of excellence” approach for cross-team impact. With the support of the Monetate team, and with less heavy lifting required from Regatta developers, the retailer quickly ramped up the number of personalized experiences across its sites, starting with product pages, which are a popular landing destination for traffic coming from search engines.

Success with Strategy

Monetate All-In-One Action

• Combined Product Recommendations with tools like Dynamic Testing to learn what experiences work, while maximizing performance.
• Out-of-the-Box behavior targets allows Regatta to easily focus on key areas of the site or target certain visitor segments to increase performance.
• Slotted Recommendations give Regatta more control over the products displayed within each recommendation container.

The Regatta team selected Monetate Personalization for its easy-to-use and easy to implement platform that includes a host of testing and personalization capabilities and reporting. Because Monetate does not require a technical resource, it allows for more tests and faster time-to-market than other solutions.